Amber grew up as a farm girl with a dream of owning her own company. She came from a middle-class background - no luxury holidays, just a hard-working family building a life together. Her dad was a civil engineer at the Christchurch City Council, and on weekends, he ran his own septic tank cleaning business, demonstrating an incredible work ethic that deeply inspired her. Sadly, he passed away when Amber was just 12, a devastating loss that left her mum to raise her and her younger brother alone while also managing the farm. Amber always admired her mum’s resilience - a woman who, once she set her mind to something, would stop at nothing to achieve it.

A couple years later, Amber landed her first job at a dairy farm down the road. As the youngest assistant, she took on the toughest jobs no one else wanted. These early experiences shaped her strong work ethic and entrepreneurial spirit,  as she knew she did not want to work for someone else.

Her entrepreneurial journey truly began in her teenage years. Amber got into the music scene, drawn to the energy of festivals and gigs, where she met a tight-knit crew, who had an impressive sound system called "Boom Candy". This sparked her interest in event planning. For her 16th birthday, she threw her first event on her mum’s farm – a small but successful gathering. Although her mum insisted on a 100-person cap, Amber’s business instincts kicked in, and she quietly extended the guest list, turning a healthy profit.

The following year, she took it up a notch for her 17th, organising a much larger event with just over 1,000 attendees – a bold move that ultimately got shut down. Undeterred, she planned another for her 18th, this time scaling back to a more intimate gathering in her mum’s shearing shed. It was a success, not just financially but also in the connections and memories she made. However, after an unfortunate incident involving stolen livestock, Amber decided to step away from the event scene.